Vital Essentials


Dogs and cats are carnivores. They want real meat for dinner. No grains. No glutens. No vegetables. The Grey Wolf is the dog’s ancestor. For the household cat it is the African Wildcat. Today they remain uniquely bio related. Scientists can find virtually no difference. These animals were designed to eat organ meat, blood and bones.

With Vital Essentials raw your pet will get, an “Alpha” or “Wildcat” diet...just as nature intended. Locally sourced from America’s heartland, with a perfect blend of fresh, wholesome bone and organ meats; our food can be served as a complete and balanced meal, a nutritious treat, or mixed with kibble. Anyway you serve it, you can’t go wrong; the benefits are visible within weeks: weight control, thick glossy coats, healthy digestion, firm muscles, strong bones, white teeth, fresh breath, healthy gums, and high energy.

While you may be new to Vital Essentials, our pet-rejuvenating formula has been around since 1968 and is widely regarded by throughout the pet food industry as the pioneer of the raw pet food diet. We first discovered the benefits of a raw diet while collaborating with animal nutritionists at national zoos. Jack Hannah was one of our first advisers. Transcending to the world of pet food, Vital Essentials is now leading the march in raw pet nutrition and is proud to be one of only a few pet food companies in the world who are USDA certified. Long Live Pets!

Vital Essentials

Located in Green Bay, WI, the meat industry capital, we source locally from USDA inspected plants, where we work closely with our suppliers to select only the healthiest, hormone and anti-biotic free meats. Our facility is one of two USDA certified pet food facilities in the USA. Pasture to Pantry in Seventy-Two Hours! Freshness Guaranteed.


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